oculid provides a unique software that allows you to track a user's eye-movements on a smartphone screen
oculid's gaze tracking algorithms combine advanced deep learning techniques, state-of-the-art computer vision and extensive domain knowledge
High accuracy and precision in tracking what screen areas receive attention
Software-only solution based on integrated cameras independent of the device
Learn what your customers look at on your mobile website, app or prototype
Eye movements help you to easily understand decision making and visual search to design the best digital products possible
Conveniently design, deploy and analyze your experiments in one place
Please contact our UX team to learn more about our product!
Designed to protect you and your data
Overt and cooperative method based on individual characteristics of eye movements
Intuitive, touchless and secure without burdening the user with multi-level processes
Please contact our biometrics team to learn more about our product!
As researchers at Technische Universität Berlin for many years we spent limitless hours using expensive eye tracking equipment from e.g. SMI, tobii, - all of them perfectly suited for research. We saw so many use cases - biometric authentication, eSports streaming and training, UX analyses and optimizing - that we found it a pity, that using this hardware was very complex and costly and therefore prohibitive for the mass market. This is why we founded oculid. With the help of grants from the German Federal Ministry of Economics and Energy and from the Ministry of Education and Research, we made eye tracking available by using the frontend camera of any smartphone, hence reducing complexity and cost to a fraction. Now we are thrilled to start the first rollout for UX analytics to capture global market leadership - and much more products to come.
Klaas Filler, Dr. Antje Venjakob & Dr. Stefan Ruff
Charlottenburger Innovationszentrum Bismarckstrasse 10-12 10625 Berlin, Germany
Email: firstname.lastname@example.org Phone: +49 152 22392823